Your Thoughts Exactly: Bwah?

Sunday, May 13, 2007



Ok I was just about to write a quick update on the NBA playoffs, but while I was waiting for the Bulls-Pistons games to start, I noticed something horrendous.

On one of the ubiquitous, much-maligned “Our Country” Cougar Melloncamp Chevy commercials, they pan between shots of white males working on farms. In addition to the acknowledged racism of these adds, the next of which will feature a group of guys standing in white hoods, two yokels are listening to the radio while bailing hay. Over the radio we hear, “The war in Iraq is over. The Enemy has surrendered.”

Um What the fuck are you thinking GM? I assume this is reference to the first Iraq War, a reminder of a time when you could fight wars without land power or casualties. If it’s a reference to the current Iraq conflict, it’s a giant fuck you to the troops dying by the day. Even as a reference to 91, it seems horribly irresponsible. Utilizing nostalgia of American military dominance may play up to the demographic group you are targeting, but in case you hadn’t noticed, that group is shrinking fast. The majority of Americans are going to find this jingoism disturbing and flock to the Toyota and Honda dealers to buy better cars. Tying their economic success by hoping for a resurgence in “Buy American,” while reminding consumers of exactly why they are disappointed in their country sounds like the business model for a company that wants to break their own record for net loss in a quarter. Goodbye GM.

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